Biography

Michele Anderson is a passionate and experienced marketing professional, who thrives within research and analysis.  While earning an MBA (2010) and BBA (2006) with concentrations in marketing from the University of Wisconsin-Whitewater, while gaining core marketing experience.  She has a diverse marketing skill set consisting of market research, analysis, report writing and generation, and excellent presentation skills.  She has international marketing experience and the unique ability to successfully communicate within all layers of an organization.  Michele’s unique industry experience consists of consumer packaged goods (CPG), services, and real estate.  She has an advanced proficiency and understanding in database marketing and analysis software, which includes SPSS, PASW, Mini-Tab, Hyperion, and RFM for Windows.  Michele would like to share her passion for marketing, while assisting an organization excellent in its field and on track for growth and expansion.  Michele’s marketing experience, advanced degree, and superior communication skills are essential components of a successful marketer.