Michele Anderson | MBA | Passionate Marketer | Market Researcher | Technical Liason |
Mission: As a marketer and business professional, I consistently strive to meet new challenges, thirst for knowledge, improve upon and learn new skills, and expand my educational tool box. From the bottom of my deeply rooted M.B.A. heart, I welcome you and your feedback: Subscribe!
Thank You For Visiting Michele Anderson and Marketing By Design, LLC.
Wednesday, May 29, 2013
Career Path and MBA Pursuit
Did you choose your career path or did it choose you? Sure, many of us encounter scores "jobs" during our lifetime, but few revel in a passionate career. Where are you now?
As an undergraduate student, my perceived life pursuit was focused upon criminal justice---I aspired to be an attorney. It is ever-more interesting during the pursuit of life, that you have so perfectly planned for yourself and then the mere result of "real life" meets you within the most unforeseen moment. You remember, that moment, similarly to where you were and what you were doing at the time of a historical event for the rest of your years.
While in a business law class, I realized that I not only enjoyed the law but the interpretations of the law. It was the research and discovery components that caught my attention. However, when I encountered the research aspects of marketing, I was truly sold. The statistical computation and expected results combined with the report writing was truly intriguing. I enjoy writing from a business perspective, but also respect it as a form of art.
From that point forward, I knew that my "planned" career was no longer valid, which was hard to digest. In 2010 I completed an MBA degree with an emphasis in Marketing to acquire an in-depth business education coupled with international components. To this day, I am intrigued by the elements of the research process, the depth of the objectives, new discoveries, coupled with the conclusions.
As my words continue to fill the crisp white pages of notebooks and legal size business pads, I owe my profound passion to those who continue to search for their purpose.
Saturday, November 24, 2012
Secure Marketing Employment: Network Socially & Traditionally
As an M.B.A. and marketer, searching for employment opportunities is not a task, it is a planned approach to secure a position where your skills and education match an organizational culture. I would like to share a five fold approach of networking in a competitive employment market.
First, take time to develop a plan of where your are seeking opportunities, hone-in on a marketing concentration, and research companies you feel are within your skill set and education. Second, review and revise your resume to boast the most important achievements, accomplishments, and focal points. Third, reach out to colleagues, industry leaders, and university associates regarding your skill set and how you would like to learn about their business sphere. Fourth, begin social networking by setting up and creating a detailed linked-in (www.linkedin.com) profile with your most recent achievements, volunteer and community work, and interesting accomplishments. Also, it would be wise to post your resume online at business and marketing forum in the regions you are geographically seeking. Additionally, you may choose to network with Career Services at your alma mader to post your resume and inquire regarding on-campus networking opportunities. Lastly, maintain a journal of the wins and losses you have experienced during your employment search and use the research to make future decisions.
As a fellow marketing professional, I wish you the best upward and onward in your marketing career. May 2013 bring you a year of true happiness and success!
Friday, November 23, 2012
2013 Roots: Best Cities For Employment
As 2013 vastly approaches and 2012 becomes a glimpse of the past in your grammatically correct vocabulary, will you soon require a u-haul and transcend to a new beginning? Are your ready to make changes in your life that require you to relocate and become a new member of a new city and community?
It has been a great while since I have actively blogged, but none-the-less for great reason: business-topic blogging material. I am going through #2 pencils and leather bound journals about personal happenings rather than that of a business nature. While some gather for dinner with family and friends the topics more than likely consist of life changes (i.e.: children, employment, and sports teams). While there are very traditional family structures, my family is not so nuclear. Our family topics include business decisions, business news, the value of stocks and bonds, how well the dollar is faring and effects of interest rates.
While I truly enjoy an intense business and marketing conversation, coupled with a steaming cup of coffee, I simply allude to the thought processes that employment has become more than a dinner table conversation. As young adults are graduating from an undergraduate program with less than stellar opportunities to secure full-time employment in their fields of study, many are flocking to the homes they were raised in. Employment status affects the family structure and the family unit overall.
As I scrolled through the Internet on U.S. News , I found an article related to the top 10 U.S. Cities for employment. The cities chosen for the highest employment opportunities amassed the country, as opposed to a singular U.S. region. The top 10 U.S. cities for employment are as follows:
1.) Washington D.C., Virginia
2.) Salt Lake City, Utah
3.) Boston, Massachusetts
4.) Oklahoma City, Oklahoma
5.) St. Paul, Minnesota
6.) Austin, Texas
7.) Baltimore, Maryland
8.) Milwaukee, Wisconsin
9.) New York City, New York
10.) Hartford, Connecticut
U.S. News Article Link: http://www.blogger.com/blogger.g?blogID=4395726505277461716#editor/target=post;postID=4752600418416034179
May you have a wonderful rest of the year and look forward to new beginnings!
Sunday, January 8, 2012
2012: Best Cities for Marketing Professionals
As 2011 swiftly moves through our memories, the highlights flash quickly, similar to the flicker of a black and white film. 2012 arrived and bears significant optimism in the long-awaited employment forecasts and economy.
Where are you planning to apply your marketing talent, unique skill set, education, and passions in the 2012 year? Are you searching for a new marketing career or retooling your skills for a new adventure?
According to CommPro.biz, the 2011-2012 best cities for marketing careers are concentrated in major United States metropolitian areas and abroad. A significant amount of the marketing opportunities are located on the east and west coasts of the United States, with the exception of Chicago, Illinois. Chicago is a vital element in the Midwestern business sphere and elemental in the marketing sector.
1.) New York City, New York2.) Chicago, Illinois
3.) Seattle, Washington
4.) Boston, Massachusetts
5.) San Francisco, California
6.) Washington D.C., Virginia
7.) Minneapolis, Minnesota
8.) London, England
9.) Los Angeles, California
10.) Sydney, Australia
According to U.S. News, the 2012 best cities for careers are dispersed among the United States. Note, the overall career opportunities available include demand from an overall career and growth standpoint in several fields (which include business, technology, and healthcare).
1.) Washington D.C., Virginia
2.) Salt Lake City, Utah
3.) Boston, Massachusetts
4.) Oklahoma City, Oklahoma
5.) Saint Paul, Minnesota
6.) Austin, Texas
7.) Baltimore, Maryland
8.) Milwaukee, Wisconsin
9.) New York, New York
10.) Hartford, Connecticut
May you enjoy the 2012 year and achieve all of your careers aspirations successfully!
Wednesday, December 28, 2011
Social Media & Research Interview: University of Wisconsin-Parkside
Mission: As a marketer and business professional, I consistently strive to meet new challenges, thirst for knowledge, improve upon and learn new skills, and expand my educational tool box.
In December of 2011, I had the opportunity to connect with a University of Wisconsin-Parkside Communications major (Eloissa Duran) studying social media and research. Duran's interview focused upon non-profit organizations, marketing, and social media.
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Sunday, November 6, 2011
Where Is The "American Spirit"?
This past weekend, I took a long overdue mini sabbatical to visit beautiful Fish Creek, located in Door County Wisconsin. On the two and half hour drive, I had the opportunity to embrace the amazing fall colors, appreciate the beautiful waterways, view commercial ships, and feel absolute serenity.
While navigating to Fish Creek, there was a delay on highway in Door County, due to the drawbridge waiting upon a commercial ship. As thirty plus minutes swiftly passed, the 1000+ foot commercial liner eloquently moved through the waters proudly boasting "American Spirit". As I gazed beyond the drawbridge in absolute awe as the American Spirit maneuvered with several ship hands watching every side of the massive commercial liner, I mulled over the meaning of the American Spirit.
As an active social media marketer, I quickly searched "American Spirit" in the search bar of my Blackberry phone. As I toiled through the first page of responses, I found the "real" American Spirit. This lengthy vessel lay over 1,000 feet and began as an original of thirteen self-unloading commercial vessels in November of '77: the George A. Stinson. This is the only vessel of the thirteen which was put into action, iconically dedicated to the steel industry, and National Steel Great Lakes Steel Division. In 2004 the George A. Stinson arrived at Bay Shipbuilding (now owned by Fincantieri Marine Group) in Sturgeon Bay, Wisconsin. As the vessel had a long history on the waters, she needed to rebuilt and manicured. After much thought, the George A. Stinson was renamed "American Spirit". The naming of a craft is much like naming a child, one in which great care is taken, as those are sweetest words one may ever hear. The new name was created to honor the workers, their craft and trade, and the true Spirit of America. The American Spirit has returned to the seemingly endless waters and is owned and operated by the American Steamship Company, Williamsville of New York.
As the weekend quickly came to an end, like an intense film, I thought about the American Spirit, while hiking, swimming, and navigating. I view the American Spirit as an exemplary piece of history, which was established, worked hard, and revitalized into new beginnings. The Great Recession has taught many lessons to scores of America's own. I may have an MBA and overly-passionate about marketing and volunteer work, but I will never lose faith in our country. I believe in education, hard work, and passion for our work. I am hopeful for a rejuvenated economy, optimistic for the underemployed and unemployed, and believe in the scholars and students of today!
Monday, October 3, 2011
Experience: UW-Whitewater Social Media Forum
As the weather grew cooler and the darkness engulfed the sky, I steadily moved indoors to review my calendar for the next day. On the evening of September 27th, I quickly glanced at the blocked off area written with black pen and wildly circled in pink marker. The calendar read in capital block style letters "UW-WHITEWATER SOCIAL MEDIA FORUM".
The thought of attending a social media event was not only motivating in theory, but also comforting. As a University of Wisconsin-Whitewater (UWW) M.B.A. graduate, I would be encountering the UW-W Innovation Center for the first time. I was not nervous about navigating to the new location, but excited for the opportunity to learn and be inside the classroom walls again. I thoroughly enjoyed the M.B.A. program at UW-W, which presented scores of challenges, networking, and international experience.
As I trekked to the UWWIC on Wednesday afternoon, I thought of the many topics which may be discussed during the three hour block of time: social media. As a marketer by trade, education, and experience, I honestly couldn't wait to learn about rising technological advances, movement of technology and trends, and expected growth rates. As I drove into the freshly finished parking lot at the UWWIC, I quickly scribbled a few notes upon future growth expectations in social media.
I navigated through the halls and found my way to the classroom of where the forum was to be held. As a seat strategically positioned in the right front corner row of the classroom, I patiently awaited for the keynote speaker, Sarah Meaney. As the forum began, I keenly listed to the first speaker as if there was not an eye-catching PowerPoint presentation rolling. Throughout the event, I patiently was intensely in-turn with the technological trends underway and growth areas within marketing and social media. As the social media forum steamed forward, the breaks came and went, and the event commenced almost as quickly as it began.
Wednesday, August 31, 2011
Where and How are Your Education, Skill Set, and Time Spent?
On the first day of college, scores lay in their newly minted dorm room beds complete with fresh sheets and new comforters. Their insurmountable expectations and mindset of the "college experience" is filled with the excitement of meeting new people, classes to enjoy, and athlectic activities to solomnly enjoy.
During the college experience, several declared their majors and career paths as if they have always known their professional destiny. Are you picturing your best friend, who is an attorney or your sibling who is a medical doctor, who used to "act-out" their current profession as a child? While others seek the career alternatives through classroom learning, advice of Doctoral level professors, volunteering in an organization, partaking in activism for their beliefs, or through pure luck of a new experience.
In order to effectively achieve your professional goals and career aspirations, it is elemental to find a path in which you find valuable of your time, education, effort, and skill level. We all want to value and take pride in our professions, as we spend insurmountable years of education, sizeable sums of money, and energy to become successful in this regard.
As you reflect upon your educational achievements, skill set, and goals, have you honestly fully met your professional goals? Have your career goals masterfully connected like chocolate and marshmallows on smores at a campfire?
- More noteably, have you blazed past your career goals into an opportunity you did not foresee, which fulfilled your time, education, skill level, and effort?
- While attending college, did you dream of being a "major player" within a Fortune 500 Company in a spectacular urban loft and outstanding night life?
- Maybe you planned to continue your passion for activism within the not for-profit sector and represent a specific segment you truly believe in?
- Believe in your profession and career path,
- Expand your network socially and personally,
- Continue to gain professional experience,
- Make mistakes, learn, and move forward,
- Thirst for knowledge and seek-out resources,
- Do not compromise your ethical code, and
- Believe in and value yourself.
Saturday, July 30, 2011
M.B.A. and Non-Profit Sector
Determining an industry and career path where your skill set, passion, and true talent lies is instrumental to success.
As an experienced M.B.A., I had the opportunity to work within the private industry and government sector for several years. However, the non-profit industry is extremely intriguing provided social goals, operating challenges, and altruism. At the conclusion of graduate school, most M.B.A. students move forward into the private industry to fulfill exhilirating careers within finance, marketing, or consulting.
Entering the non-profit sector as an M.B.A. is a non-traditional career path, but extremely rewarding. The non-profit sector is symmetrically similar to the private industry in terms of skill set and business experience to successfully flourish. For example, according to Careers in Marketing (http:www.careers-in-marketing.com/npskill.htm) the skills which are comparable to the private sector success include the following: social, communication, sales, critical thinking, and creativity. Additionally, the transition from the for-profit sector to the non-profit industry is smoother than initial non-profit experience into the for profit industry.
I sincerely believe an M.B.A. education provided refined business analysis, decision making skills, and international business experience. Additionally, the M.B.A. experience vastly broadened the cultural element and vast business skill set enter the private industry and non-profit successfully. It is the choice of an M.B.A. to determine where their strengths lie in deciphering if they feel truly fulfilled within the private or not-for profit industry.
Thursday, June 30, 2011
Graduate School Reflection
As I graduated from the University of Wisconsin-Whitewater undergraduate business program in 2006, I anxiously awaited the beginning of yet another educational milestone: the Master of Business Administration degree.
I made the decision to pursue graduate school for a variety of reasons, which included expanding business and marketing knowledge, increasing strategic decision making, enhancing business writing, and unique career mobility. While reminiscing about the ever-too-short gap of undergraduate completion and beginning of graduate school, I clearly remember the excitement of technical applications, research and case studies, and absolute academic fulfillment.
It is approximately one year since commencement and I genuinely look upon the MBA experience as exhilarating, intellectually stimulating, and ultimately life-changing. As I progress through the career ladder in search of business and marketing career paths, I ultimately feel blessed for the experience, an enhanced business and writing skills, international business experience, and an absolutely outstanding opportunity.
~May you continue to achieve your academic and career aspirations with sheer vigor for business and marketing, while maintaining a healthy memory of your roots.
Monday, May 16, 2011
Business Colleague Investment?
If provided an opportunity to invest upon the career of a business school colleague, who would you choose? Would you invest in the straight A conceptual framework colleague, the colleague who consistently strived to compete unethically and won, or the colleague who earned their degree through traditional blood, sweat, and tears?
The MBA is a sought after degree, which promotes thorough decision making, hones business foresight, and strives to create successful globally competent professionals. While in graduate school, I worked with all walks of life, which included traditional and non-traditional students, international students, entrepreneuers, knowledge seekers, and successful business leaders.
The classroom walls and dry erease boards create a sense of common understanding, hone discussion upon global business topics, ethical debates, and consistently question our decision making processes. During the last semester of graduate school I had the opportunity to work internationally in collaboration with students at a German University. It was during the process of international collaboration that I encountered several themes which the MBA program prides itself upon: working collectively to successfully collaborate with cultural barriers, fine-tune the decision making process, ethical and unethical decision making, and thinking globally while maintaining a local perspective.
The MBA program successfully instilled a thorough understanding of the business processes, conceptual framework through international and local collaboration, consistently questioned global versus local decisions, and ethical foresight. It was through the MBA experience, that I would whole heartedly invest upon the colleague who acted ethically, prided real world occcupational experience, and brought the classroom ethical debates of global business to life. I consistently strive for the the long run glory and not the short run fame associated in the global and cut throat business world.
Sunday, March 27, 2011
The M.B.A. Compass.
Friday, January 28, 2011
MBA: Everchanging Marketplace.
Are you enrolled within a Master of Business Administration (MBA) Program, a recent graduate, or actively engaged as an MBA? Prior to entering the MBA Program, did you take a moment to research the history of the MBA?
The initial MBA Program was created at Dartmouth College Tuck School of Business in 1900, due to an increase in demand for leadership among educated business professionals(http://www.businessreviewusa.com/). Additionally, the foci of the MBA, prepared graduates for the dynamically changing business world in terms of leadership and an advanced understanding of the spheres of business.
However, evolutionary changes within the curriculum of the MBA shifted, towards global business and a globally based economy. Today, most MBA Programs prepare graduates for leadership roles not only within the business environment, but also through real-world components. Specifically, many educational institutions now include business ethics and environmental responsibility within the course curriculum.
As a recent MBA graduate, it may not come as a surprise that I consistently reevaluate the business environment and surroundings for ideal opportunities and key improvements. As an active MBA and knowledge seeker, it is essential and absolutely key to identify trends within the marketplace and consistently be proactive (as opposed to reactive).
In order for the MBA population to succeed within the business world, it is essential to entertain opportunities to their fullest and maintain fluidity. However, as an MBA, it is absolutely crucial to actively and consciously participate responsibly and ethically in our local communities and global economy.
Tuesday, January 11, 2011
2011: U.S. Cities Offering Employment Opportunities
As 2011 arrived, are you ready to bring forth goals and action packed enthusiasm? What are your career, educational, or personal aspirations for 2011? Are you considering relocation, pursuing a career or industry change, or actively interviewing? A recent article published by CNBC, may provide insight upon where career opportunities are available. According to CNBC (www.cnbc.com) the new cities of employment are not traditionally held and may come by surprise to many!
2011 Cities of Employment:
1.) Tampa, Florida
2.) Kansas City, Missouri
3.) Portland, Oregon
4.) Cincinnati, Ohio
5.) Hartford, Connecticut
6.) Baltimore, Maryland
7.) Pittsburgh, Pennsylvania
8.) Seattle, Washington
9.) Charlotte, North Carolina
10.) Atlanta, Georgia
(http://www.cnbc.com/)
Are any of the top cities for hiring within your career scope? Where do you view yourself living in 2011? I am looking forward to the absolute adventure of new opportunities and trials and tribulations coupled with mere success.
May your 2011 be healthy, productive, and successful!
Tuesday, November 30, 2010
Economic Growth Expectations: 2011
According to Kiplinger, the 2011 forecasts are unveiled respectively and relative to the 2010 findings (http://www.kiplinger.com/businessresource/economic_outlook/).
- Business growth is set to increase steadily to approximately 9% in 2011, which is half of the growth in 2010,
- GDP is expected to hold solid from the 2010 year at 2.8% growth and remain consistent in 2011,
- Interest rates are at a stellar 3.25% prime rate and are expected to continue through 2011,
- Energy is trading at an estimated decreased $80's/bbl and also into 2011,
- Inflation is deemed to increase at approximately 0.5% from 2010 to 1.5% in 2011,
- Housing sales are within the treacherous field as 2010 with slow growth into 2011,
- Unemployment is expected to minutely decrease from 9.5% in 2010, and
- Retail is sustaining the field with optimism for 2011.
Generation Y is inexplicably moving forward steadily from the train station of 2010 into the 2011 year with determination and insights upon distinguishing pivotal movements from 2010 to 2011. The economic significance of 2010, impacted Generation Y in several areas of their personal, financial, and educational livelihoods. To sustain and flourish as a Generation from the trenches of 2010, we must bring forth our savviness, education, business experience, and profound motivation to succeed.